{"id":23817815,"date":"2024-04-19T00:00:15","date_gmt":"2024-04-19T00:00:15","guid":{"rendered":"https:\/\/en.carldatacompany.com\/?page_id=23817815"},"modified":"2024-04-23T22:04:16","modified_gmt":"2024-04-23T22:04:16","slug":"datovy-consulting","status":"publish","type":"page","link":"https:\/\/en.carldatacompany.com\/cs\/datovy-consulting\/","title":{"rendered":"Data v marketingu"},"content":{"rendered":"

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Data<\/span> v marketingu<\/h1>\n

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Va\u0159\u00edte p\u0159i sv\u00fdch marketingov\u00fdch aktivit\u00e1ch \u010dasto z vody? U\u017e nemus\u00edte! Uk\u00e1\u017eeme v\u00e1m, jak \u010d\u00edst data, aby v\u00e1s vy\u0161vihla ke hv\u011bzd\u00e1m. Tak\u00e9 v\u00e1s nasm\u011brujeme, kudy se ve sv\u00fdch marketingov\u00fdch aktivit\u00e1ch ubrat d\u00e1l.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_3_text_align=“center“ header_3_text_color=“#191919″ header_3_font_size=“44px“ custom_margin=“||20px||false|false“ global_colors_info=“{}“]<\/p>\n

Bu\u010fte o krok nap\u0159ed<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ make_equal=“on“ _builder_version=“4.24.3″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ custom_margin=“40px||40px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“||||false|false“ animation_style=“slide“ animation_direction=“left“ animation_delay=“250ms“ animation_intensity_slide=“2%“ hover_enabled=“0″ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“ sticky_enabled=“0″ scroll_horizontal_motion=“0|20|20|40|-1|-0.5|0″ scroll_fade=“0|50|50|100|0%|50%|100%“][et_pb_image src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/test_consulting.svg“ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“|30px||30px|false|true“ animation_style=“slide“ animation_direction=“right“ animation_delay=“250ms“ animation_intensity_slide=“2%“ hover_enabled=“0″ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“ sticky_enabled=“0″ scroll_horizontal_motion=“0|20|20|40|1|0.5|0″][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_4_font=“|700|||||||“ header_4_text_color=“#191919″ custom_margin_tablet=“20px||10px||false|false“ custom_margin_phone=“20px||10px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“||||false|false“ custom_padding_last_edited=“on|tablet“ header_4_text_align_tablet=“center“ header_4_text_align_phone=“center“ header_4_text_align_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n

Data-driven audit<\/h4>\n

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Pt\u00e1te se, jak si vedete v datech? Sv\u011b\u0159te se do rukou t\u00fdmu Carl Data Company. Vypracujeme v\u00e1m komplexn\u00ed audit a jeho v\u00fdsledky srozumiteln\u011b vysv\u011btl\u00edme. Projdeme si obecn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed dat, segmentaci u\u017eivatelsk\u00e9 datab\u00e1ze, m\u011b\u0159en\u00ed, reporting i mo\u017enosti vyu\u017eit\u00ed dat pro zv\u00fd\u0161en\u00ed v\u00fdkonu marketingu. Nechte data mluvit, a \u0159eknou v\u00e1m hodn\u011b pro zlep\u0161en\u00ed v\u00fdkonu va\u0161\u00ed firmy. <\/p>\n

[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Zaj\u00edm\u00e1 m\u011b v\u00edc“ button_alignment_tablet=“center“ button_alignment_phone=“center“ button_alignment_last_edited=“on|tablet“ _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ make_equal=“on“ module_class=“switch_columns“ _builder_version=“4.24.3″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ custom_margin=“80px||80px||true|false“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ module_class=“second-on-mobile“ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“|30px||30px|false|true“ animation_style=“slide“ animation_direction=“left“ animation_delay=“250ms“ animation_intensity_slide=“2%“ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_4_font=“|700|||||||“ header_4_text_align=“right“ header_4_text_color=“#191919″ custom_margin_tablet=“20px||10px||false|false“ custom_margin_phone=“20px||10px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“||||false|false“ custom_padding_last_edited=“on|tablet“ header_4_text_align_tablet=“center“ header_4_text_align_phone=“center“ header_4_text_align_last_edited=“on|desktop“ global_colors_info=“{}“]<\/p>\n

Webov\u00e1 analytika<\/h4>\n

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Marn\u011b si l\u00e1mete hlavu nad t\u00edm, jak vy\u010d\u00edst v Google Analytics 4 v\u0161e, co pot\u0159ebujete v\u011bd\u011bt? Nejste prvn\u00ed ani posledn\u00ed, koho dok\u00e1zaly potr\u00e1pit. Na\u0161i experti v\u00e1m porad\u00ed s nastaven\u00edm i pou\u017e\u00edv\u00e1n\u00edm GA4. Spr\u00e1va, m\u011b\u0159en\u00ed i vyhodnocov\u00e1n\u00ed dat v\u00e1m bude jasn\u011bj\u0161\u00ed. Nav\u00edc z\u00edsk\u00e1te tipy, jak obej\u00edt nej\u010dast\u011bj\u0161\u00ed chyby ve webov\u00e9 analytice.<\/p>\n

[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Zaj\u00edm\u00e1 m\u011b v\u00edc“ button_alignment=“right“ button_alignment_tablet=“center“ button_alignment_phone=“center“ button_alignment_last_edited=“on|tablet“ _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_2″ module_class=“first-on-mobile“ _builder_version=“4.24.3″ _module_preset=“default“ animation_style=“slide“ animation_direction=“right“ animation_delay=“250ms“ animation_intensity_slide=“2%“ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“][et_pb_image src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/test_consulting.svg“ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ make_equal=“on“ _builder_version=“4.24.3″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ custom_margin=“40px||20px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ animation_style=“slide“ animation_direction=“left“ animation_delay=“250ms“ animation_intensity_slide=“2%“ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“][et_pb_image src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/test_consulting.svg“ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“|30px||30px|false|true“ animation_style=“slide“ animation_direction=“right“ animation_delay=“250ms“ animation_intensity_slide=“2%“ animation_direction_tablet=“bottom“ animation_direction_phone=“bottom“ animation_direction_last_edited=“on|tablet“ custom_css_main_element=“margin: auto;“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_4_font=“|700|||||||“ header_4_text_color=“#191919″ custom_margin_tablet=“20px||10px||false|false“ custom_margin_phone=“20px||10px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“||||false|false“ custom_padding_last_edited=“on|tablet“ header_4_text_align_tablet=“center“ header_4_text_align_phone=“center“ header_4_text_align_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n

3rd party Cookies consulting<\/h4>\n

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V leto\u0161n\u00edm roce 2024 dojde ke zru\u0161en\u00ed cookies t\u0159et\u00edch stran. V\u00edte, co to pro v\u00e1s znamen\u00e1 a jak se na tuto zm\u011bnu p\u0159ipravit? Prost\u0159ednictv\u00edm konzultace \u010di auditu v\u00e1m pom\u016f\u017eeme zhodnotit, jak jste na tom. Na\u0161\u00edm dal\u0161\u00edm krokem bude zajistit, aby se zm\u011bna cookies politiky dotkla va\u0161eho marketingu co nejm\u00e9n\u011b.<\/p>\n

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Na\u0161e \u0159e\u0161en\u00ed<\/h3>\n

[\/et_pb_text][dipi_carousel container_padding=“0px|30px|0px|30px|false|false“ loop_wide=“on“ continues_wide=“on“ pause_on_hover_wide=“off“ show_lightbox=“off“ dynamic_bullets=“off“ centered=“on“ navigation_color=“#FFFFFF“ navigation_bg_color=“#191919″ navigation_circle=“on“ pagination_active_color=“#191919″ columns_tablet=““ columns_phone=““ columns_last_edited=“on|phone“ space_between_tablet=““ space_between_phone=““ space_between_last_edited=“on|phone“ pagination_tablet=““ pagination_phone=“on“ pagination_last_edited=“on|phone“ _builder_version=“4.24.3″ _module_preset=“default“ custom_css_main_element=“cursor: grab;“ custom_css_active_slide=“background: -webkit-linear-gradient(left, #6666FA, #F67575);||color: white;“ custom_css_not_active_slide=“\t“ global_colors_info=“{}“][dipi_carousel_child label=“Luxor“ img_src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/data-consulting_carousel_luxor.svg“ desc_text=“Pro Luxor jsme zpracovali model pro segmentaci u\u017eivatel\u016f a jejich n\u00e1kup\u016f pro efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed marketingov\u00fdch kampan\u00ed. Vytvo\u0159ili jsme i integrovan\u00fd dashboard kombinuj\u00edc\u00ed data z eshopu, prodejen a extern\u00edch zdroj\u016f.“ img_width=“30%“ _builder_version=“4.24.3″ _module_preset=“default“ desc_font_size=“17px“ desc_line_height=“1.5em“ background_color=“#F8F9FA“ background_enable_color=“on“ custom_padding=“50px|25px|20px|25px|false|true“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/dipi_carousel_child][dipi_carousel_child label=“Ko\u0161\u00edk.cz“ img_src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/data-consulting_carousel_kosik.svg“ desc_text=“Pro Ko\u0161\u00edk.cz jsme vytvo\u0159ili prediktivn\u00ed model pro efektivn\u011bj\u0161\u00ed distribuci a lep\u0161\u00ed p\u0159edpov\u011b\u010f popt\u00e1vky supermarketu. Model vyu\u017e\u00edval historick\u00e1 data z\u00e1kazn\u00edk\u016f a extern\u00ed informace jako nap\u0159\u00edklad po\u010das\u00ed.“ img_width=“30%“ _builder_version=“4.24.3″ _module_preset=“default“ desc_font_size=“17px“ desc_line_height=“1.5em“ background_color=“#F8F9FA“ background_enable_color=“on“ custom_padding=“50px|25px|20px|25px|false|true“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/dipi_carousel_child][dipi_carousel_child label=“Luxor“ img_src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/data-consulting_carousel_luxor.svg“ desc_text=“Pro Luxor jsme zpracovali model pro segmentaci u\u017eivatel\u016f a jejich n\u00e1kup\u016f pro efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed marketingov\u00fdch kampan\u00ed. Vytvo\u0159ili jsme i integrovan\u00fd dashboard kombinuj\u00edc\u00ed data z eshopu, prodejen a extern\u00edch zdroj\u016f.“ img_width=“30%“ _builder_version=“4.24.3″ _module_preset=“default“ desc_font_size=“17px“ desc_line_height=“1.5em“ background_color=“#F8F9FA“ background_enable_color=“on“ custom_padding=“50px|25px|20px|25px|false|true“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/dipi_carousel_child][dipi_carousel_child label=“Ko\u0161\u00edk.cz“ img_src=“https:\/\/en.carldatacompany.com\/wp-content\/uploads\/data-consulting_carousel_kosik.svg“ desc_text=“Pro Ko\u0161\u00edk.cz jsme vytvo\u0159ili prediktivn\u00ed model pro efektivn\u011bj\u0161\u00ed distribuci a lep\u0161\u00ed p\u0159edpov\u011b\u010f popt\u00e1vky supermarketu. Model vyu\u017e\u00edval historick\u00e1 data z\u00e1kazn\u00edk\u016f a extern\u00ed informace jako nap\u0159\u00edklad po\u010das\u00ed.“ img_width=“30%“ _builder_version=“4.24.3″ _module_preset=“default“ desc_font_size=“17px“ desc_line_height=“1.5em“ background_color=“#F8F9FA“ background_enable_color=“on“ custom_padding=“50px|25px|20px|25px|false|true“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“||||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_3_text_align=“center“ header_3_text_color=“#191919″ header_3_font_size=“44px“ custom_margin=“||50px||false|false“ custom_margin_tablet=“||30px||false|false“ custom_margin_phone=“||20px||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“]<\/p>\n

Dal\u0161\u00ed slu\u017eby<\/h3>\n

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Data engineering<\/h4>\n

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N\u00e1\u0161 zku\u0161en\u00fd t\u00fdm data\u0159\u016f v\u00e1m pom\u016f\u017ee zm\u011b\u0159it, propojit a strukturovat va\u0161e firemn\u00ed data. Specializujeme se na to, jak efektivn\u011b vyu\u017e\u00edvat ETL n\u00e1stroje k transformaci ve \u0161pi\u010dkovou data-driven spole\u010dnost.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“50px|55px|30px|55px|false|true“ animation_style=“slide“ animation_direction=“bottom“ animation_delay=“500ms“ animation_intensity_slide=“2%“ border_radii=“on|20px|20px|20px|20px“ border_width_all=“1px“ border_color_all=“#efede7″ global_colors_info=“{}“][et_pb_icon font_icon=“||divi||400″ icon_color=“#191919″ icon_width=“29px“ align=“left“ _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“||20px||false|false“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ header_4_font=“|700|||||||“ header_4_text_color=“#191919″ header_4_font_size=“24px“ custom_margin=“||8px||false|false“ global_colors_info=“{}“]<\/p>\n

Prediktivn\u00ed modelov\u00e1n\u00ed<\/h4>\n

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Sna\u017e\u00edte se zv\u00fd\u0161it prodeje nebo optimalizovat investice do marketingu? Nau\u010d\u00edme v\u00e1s rozum\u011bt va\u0161im dat\u016fm, abyste pochopili, kde u\u0161et\u0159it p\u011bkn\u00fd bal\u00edk. V\u011b\u0161teckou kouli zaho\u010fte a vrhn\u011bte se s Carlem do dat.<\/p>\n

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Jak v\u00e1m pom\u016f\u017eeme?<\/h3>\n

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Chcete l\u00e9pe porozum\u011bt sv\u00fdm dat\u016fm? Popi\u0161te n\u00e1m sv\u016fj probl\u00e9m a my v\u00e1m pom\u016f\u017eeme naj\u00edt nejlep\u0161\u00ed \u0159e\u0161en\u00ed.<\/h5>\n

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Data v marketinguVa\u0159\u00edte p\u0159i sv\u00fdch marketingov\u00fdch aktivit\u00e1ch \u010dasto z vody? U\u017e nemus\u00edte! Uk\u00e1\u017eeme v\u00e1m, jak \u010d\u00edst data, aby v\u00e1s vy\u0161vihla ke hv\u011bzd\u00e1m. Tak\u00e9 v\u00e1s nasm\u011brujeme, kudy se ve sv\u00fdch marketingov\u00fdch aktivit\u00e1ch ubrat d\u00e1l.Bu\u010fte o krok nap\u0159edData-driven auditPt\u00e1te se, jak si vedete v datech? Sv\u011b\u0159te se do rukou t\u00fdmu Carl Data Company. Vypracujeme v\u00e1m komplexn\u00ed audit […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-23817815","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/pages\/23817815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/comments?post=23817815"}],"version-history":[{"count":60,"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/pages\/23817815\/revisions"}],"predecessor-version":[{"id":23818187,"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/pages\/23817815\/revisions\/23818187"}],"wp:attachment":[{"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/media?parent=23817815"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/en.carldatacompany.com\/cs\/wp-json\/wp\/v2\/dipi_cpt_category?post=23817815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}